"Athlordian Design Studio is a force of talent that is unmatched; the deep level of communication and the attention to detail is unrivalled. You have the gift of clearly seeing what I struggled to describe and made it happen visually, beyond all my hopes & expectations."
CEO - SinnerStar Clothing

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Making the simple complicated is commonplace; but, making the complicated simple, awesomely simple, that's creativity.
Charles Mingus

What is corporate identity? It is ultimately the persona, or the visual image a company acquires by using logos, branding and/or trademarks.

A successful and strong corporate identity would allow clients and competitors to identify a company, purely by looking at the company's logo or device. Think of the ribbon device, as used by the world's biggest sparkling soft drink manufacturer, or the golden arches that alert us to the presence of a world famous and international fast food corporation. Both of these are instantly recognisable and associated with a strong brand.

Corporate identity is just that…the ability to recognise a company by looking at a word, a logo or a symbol that identify them, what they do and what they stand for.

Corporate identity, as a whole, can be split into three parts:

• design
• communication
• behaviour

The design factor applies to the logo, the colours used for the logo and other images used to identify the company or the company name. This extends to the branding of vehicles, buildings, clothing and staff uniforms, to name but a few.

The second part, corporate communication, refers to the advertising, availability of information, public relations and announcements that a company makes to attract new business or to further strengthen the brand and the identity.

Corporate behaviour, on the other hand, signify what the company stands for, their values, the norms within the company and the reputation it holds in the business world.

When these three factors come together, a strong corporate identity is achieved.